For Immediate Release

Contact: Adam Freifeld;; 917-597-7762

EdjSports Closes $5M Series A Funding to Launch Consumer Subscription Platform Targeting Data Driven Bettors and Fans

Financing Helps to Accelerate Enhancement and Marketing of EdjSports’ Subscription Platform and M&A Strategy

EdjSports is a subsidiary of EdjAnalytics and parent company of Football Outsiders and EdjVarsity

NEW YORK, NY (August 18, 2020) – EdjSports, the premier intelligence firm for the sports industry, today announced it has closed its Series A funding round. The sports-subsidiary of Louisville-based EdjAnalytics, LLC, EdjSports kicked off its $5 million Series A round in the Fall of 2019, and closed the round at the end June, oversubscribed.

Investors include: Affiliates of Venture First, ARGI Financial Group, Bluegrass Angels, Cascade Seed Fund, Commonwealth Seed Capital, Kentucky Science and Technology Corporation, Render Capital, Thornton Capital, and undisclosed angel investors.

“At EdjSports, we believe intelligence wins. We deliver smarter sports content, complex algorithms, and data science into digestible applications for teams, media, bettors, fantasy players, and fans across multiple sports around the globe, said Sean O’Leary, EdjSports’ CEO and Co-founder.

We are excited about the opportunities this funding will provide EdjSports in our ability to enhance our consumer experiences and leverage emerging tech and new partners.”

This funding round will primarily be used to amplify and market EdjSports’ new consumer subscription platform (, targeting data-driven bettors, fantasy players, and fans.

The predictive analytics platform utilizes the same tools built originally for NFL teams and used by Super Bowl champions, and delivers it into the hands of consumers looking for an edge. These tools include EdjSports’ proprietary Game-Winning Chance (win probability), Game-Winning Margin (spread) and Game-Total Points (over/under), as well as daily rankings and adjustable power indices that give the consumer the ability to test their own theories against the EdjSports analysis.

Currently, EdjSports offers intelligence and insights for the NFL, NCAA football and basketball, the NBA, the NHL, MLB,  and many international and domestic soccer leagues including Bundesliga, Champions League, EPL, LaLiga, MLS, and Serie A. Additional leagues and sports including USL and tennis will be added by the end of the year with golf and NASCAR projected for 2021.

EdjSports also plans to take a more aggressive approach to its merger and acquisition strategy, to acquire cutting-edge technology and progressive companies that support areas of focus. Recent additions to the EdjSports portfolio include the acquisition of Football Outsiders (2018) and an exclusive partnership with Massey Ratings (2019).

ABOUT EDJSPORTS: EdjSports \Edge-Sports\ empowers smarter decision-making with proven predictive and prescriptive analytical models and win probability applications in the sports industry for teams, media, fans, and bettors. EdjSports helps decision makers enhance their ability to gain the competitive edge that ultimately impacts the bottom line – winning. EdjSports properties include, Football Outsiders, EdjVarsity and EdjSports has a strategic partnership with Massey Ratings.

# # #

EdjSports Home Page (8.19.20)

EdjSports NFL Week 1 Featured Matchup