EdjSports Acquires Exclusive Rights to Proprietary Massey Ratings

Strategic partnership will focus on building new sports analytics applications for teams, media, and fans

EdjSports, the premier data science and intelligence firm for the sports industry, announced today it has acquired exclusive rights to the proprietary Massey Ratings formulas and analyses.

Developed by sports statistician and mathematics professor, Kenneth Massey, the Massey Ratings is a methodology for ranking and rating teams. The Massey Ratings are designed to measure past performance and to account for the variability in performance and strength of schedule.

The Massey Ratings system includes ratings for 108 leagues in 21 sports including the NFL, NBA, MLB, MiLB, NHL, NASCAR, ATP, WTA, ten NCAA D1 sports, and a matchup tool including every high school football program in the United States. The Massey Ratings college football rankings were a part of the Bowl Championship Series (BCS) formula from 1999-2013.

Throughout this partnership, EdjSports will maintain an exclusive license to the Massey Ratings. Kenneth Massey will continue to develop the ratings system and will act as a strategic advisor to EdjSports as it aims to build upon the Massey Ratings and develop new sports analytics applications for teams, media, and fans.

“We look forward to leveraging Massey’s unique work across such a wide variety of sports with EdjSports’ unmatched predictive analytics and bring meaningful content and powerful tools to the market for the sophisticated sports fan,” said Sean O’Leary, EdjSports Co-Founder and CEO.

The Massey Ratings joins other groundbreaking analytics properties in the EdjSports portfolio including:

  • Football Outsiders – the original NFL football analytics website founded by Aaron Schatz known for its proprietary DVOA and DYAR statistics.
  • EdjFootball – the revolutionary prescriptive analytics tool trusted by NFL teams and Super Bowl Champions.
  • EdjVarsity – a predictive play calling analytics tool for high school football programs which launched this past spring.

“I am eager to work with EdjSports to incorporate my ratings analysis into products that can be deployed in novel ways, and scaled to reach a wider audience,” said Kenneth Massey, Founder of Massey Ratings.

About Massey Ratings

Developed by sports statistician and mathematics professor, Kenneth Massey, the Massey Ratings is a methodology for ranking and rating teams in a variety of sports. The Massey Ratings are designed to measure past performance and to account for the variability in performance and strength of schedule. The Massey Ratings college football rankings were a part of the Bowl Championship Series (BCS) formula from 1999-2013. www.masseyratings.com

About EdjSports

EdjSports \Edge-Sports\ empowers smarter decision-making with proven predictive and prescriptive analytical models and win probability applications in the sports industry for teams, media, fans and bettors. EdjSports helps decision makers enhance their ability to gain the competitive edge that ultimately impacts the bottom line – winning. EdjSports properties include Football Outsiders, EdjFootball, EdjVarsity and EdjSports has a strategic partnership with Massey Ratings. www.edjsports.com

Press Inquiries Contact: cramage@edjsports.com / 502-510-1505